Wella Koleston Perfect ME+ Vibrant Reds Permanent Hair Colour, No. 77/43 Intense Medium Blonde/Red, 0.66 kg

I love wella dyes. I use this 77/43 with a 20vol developer and my copper/red stays bright and vibrant for ages! It doesn’t fade as quickly as some. It lifts my level 4 roots very well also. I get so many compliments on my hair

Choose the right shade as recomended by a profesional .it comes out different on each persons hair so is unique.also get a colour match shampoo and hair mask to keep color fresh and viberant longer x

Box was in a tatty condition and tube dented. But colour worked fine

I LOVE this colourMixed with wella illumina 9/43, a 3:1 ratio with wella professionals 6% peroxide.I added this to my 9/43 for some extra red, as it has been fading too fast and just wasn't the shade I was looking for.And OH the difference! A little goes a long way!Pros:• No colour run while exercising or sweating. Runs in the shower but only for the first 2 washes.• Leaves your hair shiney and smelling great• My hair didn't feel like it was damaged by this product.• Really vibrant as a stand alone, quite a reddish-brown, autumn toned shade (no photos of that, sorry! Was a test strip).Cons:• Stinks the room out, so use in a well ventilated area!